I help companies shape these projects, make the right decisions and keep them moving in a sensible direction, whether I am working with your existing partners or bringing in a team from PAKD.

From the first idea to a clear project

A good digital product usually starts long before design or development.

What does it actually need to do? Who is it for? Which requirements are important and which can wait? What already exists? Which systems need to connect? What kind of budget and team does the project realistically need?

I help work through these questions and turn them into something that designers, developers and decision-makers can actually work with.

This can include websites, web applications, mobile apps, e-commerce platforms, customer portals, intranets, knowledge platforms and custom internal software.

Independent support on your side

You may already have an agency, development partner or internal team.

In that case, I can work completely independently on your side of the project.

I can prepare or challenge the briefing, review concepts and technical approaches, evaluate proposals, compare agencies or technology partners, help with selection processes and ask the questions that are easy to miss when you are too close to the project.

I am comfortable challenging an agency when I think something does not make sense, but I am equally happy to support a good recommendation when it does.

There is no preferred vendor or technology that I need to push. My advice is based on what I think works best for the project.

Preparing the right foundation

A vague briefing usually leads to vague estimates and a lot of interpretation later.

I can help define the scope, requirements, priorities, technical constraints and responsibilities before the project goes out to agencies or development teams.

Depending on the project, that might include stakeholder interviews, workshops, requirements, user stories, functional specifications, technology recommendations, budget ranges or a structured agency evaluation.

The amount of documentation depends on what is useful. I am not interested in producing a hundred-page specification simply because that is how projects used to be done.

It should be detailed enough for everyone to understand what is being built and flexible enough to improve along the way.

During design and development

My involvement does not need to stop once an agency has been selected.

I can stay involved as a sparring partner throughout the project, review important decisions, help resolve disagreements and translate between business, design and technology when necessary.

This is particularly useful when there is no senior digital expertise available internally or when a project needs someone who can keep an eye on the whole picture without managing every individual task.

I can also review intermediate results, challenge scope changes and help make sure that decisions made during development still support the original purpose of the project.

Building it with PAKD

If you do not already have the right team, I can bring in specialists from PAKD.

Depending on the project, that can include UX and UI designers, frontend and backend developers, technical specialists and project management.

We have been building digital products together for many years and can take a project from an early concept through design, development, launch and ongoing improvement.

My role stays the same: I remain involved in the important decisions and help make sure the project stays focused on what matters.

Websites, platforms and everything in between

The projects I work on vary quite a bit.

Sometimes it is a relatively straightforward company website. Sometimes it is a multilingual platform with complex integrations, an e-commerce system, a customer portal or an internal application used every day by hundreds of employees.

The technology changes. The basic questions usually do not.

What are we trying to achieve? What does the product really need? Where is the complexity justified? And how do we build something that still makes sense once it has been running for a few years?