What Bear Grylls can teach us about product development
I have spent more time than I probably should thinking about what Bear Grylls and product development have in common.
Should you work with a big agency?
Big agencies bring real talent and real capacity. The question worth asking is which of it ends up on your project, and how much of the process is for you.
This meeting could have been a prototype
Some questions are answered faster by building something than by discussing it again. A rough prototype gives everyone the same thing to react to.